Perplexity and ChatGPT Search — how to get cited
By Tom MrozekLinkedInTwo AI search engines driving growing B2B traffic. How to get cited and win clients from AI answers.
Perplexity and ChatGPT Search cite sources with a link. Customers — especially B2B and tech — increasingly search here, not Google.
Influence factors: content freshness (publish regularly), domain authority, LLM readability (clear H2s, lists, definitions), brand mentions across the web.
Hack: write content that directly answers long-tail questions ('how to deploy X in a 50-person company', 'price of Y in 2026'). Perplexity loves specifics.
Monitor: Profound, Otterly, AthenaHQ — tools that track whether AI cites you and in what context.
Long-term: 1 article / week for AI search + link-building + presence on Reddit / Hacker News / Indie Hackers (LLMs train on them).
