Perplexity and ChatGPT Search — how to get cited
Two AI search engines driving growing B2B traffic. How to get cited and win clients from AI answers.
Perplexity and ChatGPT Search cite sources with a link. Customers — especially B2B and tech — increasingly search here, not Google.
Influence factors: content freshness (publish regularly), domain authority, LLM readability (clear H2s, lists, definitions), brand mentions across the web.
Hack: write content that directly answers long-tail questions ('how to deploy X in a 50-person company', 'price of Y in 2026'). Perplexity loves specifics.
Monitor: Profound, Otterly, AthenaHQ — tools that track whether AI cites you and in what context.
Long-term: 1 article / week for AI search + link-building + presence on Reddit / Hacker News / Indie Hackers (LLMs train on them).
