GEO — how to break through AI search in 2026
Classic SEO is not enough. Here's how to prepare your site for Google AI Overview, Perplexity, ChatGPT Search and Gemini.
GEO (Generative Engine Optimization) is content optimisation for AI search engines. Instead of 10 blue links the user gets one synthesised answer — your site has to be a cited source.
Key GEO elements: clear H1–H3 structure, quotable facts with numbers, FAQ with concrete questions, schema.org (Organization, FAQPage, LocalBusiness, Article), expert authority visible on site and across the web.
LLMs love concise content, numeric data, step lists and unambiguous definitions. Write the first 2 sentences as a ready answer — those are the ones AI Overview grabs.
Add E-E-A-T: author name, experience, case studies, company contact info. AI picks sources it trusts.
We design every site for both classic SEO and GEO. Result: visibility in Google and citations in AI answers.
